Adsense For Beginners

Adsense, Adwords Pay Per Click Services, The Difference

AdSense How To

Can you make money with Google AdSense? AdSense is for people who own a website or BLOG and put those ads you see on their own web site to make money. The ads you see all over the Internet on web sites, are people who put those ads on their web sites in hopes to make a lot of money from Google, Yahoo, MSN and others when people click on them.

Some BLOG services do not allow you to post AdSense. Some will let you put one set of articles on your web site. Google allows three (3) per page. For example, you will see some sites with a tall skyscraper ad, then a horizontal ad, or just some text ads, placed in different areas on the page. That doesn’t mean you should put three on each page if it will hinder from your content or look and feel of your page for the user.

It is also very important to customize each ad to make sure it blends in with your page. It should look natural. Statistics have shown the blue link, black text, and light grey URL (www.google.com) link convert the best. The horizontal ad toward the top, center of the page, looking like it is part of your page also converts to people viewing it and clicking on it most.

Critical point - you must spend time placing new, fresh, unique articles on your web site or BLOG at a minimum of two times per week. Do not use

articles more than once.

AdWords Strategy

Google AdWords are the ads you see at the very top (light blue portion) of the search engines on Google and their partners search engines; i.e., Ask.com, iWon.com. This includes the right-hand side text ads you see when you type in a search query like, “used cars san diego.” Whenever you see Sponsored Links and you click on those ads, companies are paying for it. Sometimes the cost is outrageous, but depends on many factors.

There are also banner ads, image ads, and video ads, but we are going to focus our discussion on the text ads which is most widely used.

Google AdWords accounts are set up for web site owners who want a lot more traffic because 1) their own site is not search engine optimized well for free (organic) traffic, or 2) they are smart and want to use a different avenue of media (form of advertising) on the Internet to capture more business. Every web site cannot attain organic (free) traffic rankings for every single keyword. So using AdWords for the other targeted words people use to search for will grab the rest of the market.

Be forewarned, there are many new companies popping up on the Internet who say they “specialize” in setting you up with a “highly optimized” account, and all you get is a list of many keywords that give you a lot of clicks at high prices, but no conversions (sales).

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Profit from Adsense with Adwords

Here’s a feisty trick where you can profit from Adsense with the use of Adwords. First you need to find a high paying keyword. It is better if the keyword you will find is worth more than $20 so you’re EPC(Earnings per click) would average anywhere from 1$ to 10$. This is just a guess because Google doesn’t disclose its revenue share with website owners but many claim its 50%.

Now that you found your keyword, create a page for it. Make sure that you research about that keyword so you could create a page with good content. Put your google adsense code in it.

Now that you have a webpage with ads worth 1-10 dollars per click all you need are people to click on it. This is where Adwords comes in the picture.

Apply for an Adwords account. Create your ads for your new webpage. Here’s the most important part, pick as many keywords that are relevant to your new site as possible (maximum of 10,000 keywords) then just bid for the lowest possible ($0.05). You could also used mispelled words. For example if your site is about satellite tv, use keywords like “satelite tv”or “sattelite tv”. You could also use other languages for that word. Research on the internet on how to write your keywords in different languages.

Now I think things are getting clearer to you, if not well lets look at the ratio of the above-mentioned procedure: you would pay $ .05 for every visitor so, 100 visitors equals 1 dollar. If one out of those twenty visitors clicked on one adsense ads on your website then you will earn anywhere from 1 to 10 dollars. That means you would only need a CTR (Click-through Rate) of 1% to .1% to get even. Suppose you generate 1,000 visitors a day from adwords and you have a click through rate of 3% with an average of 5$ EPC. You would spend $0.05 X 1000 = $50 on adwords and earn 3% X 1000 X $5 = $150 from adsense. You would earn $100 a day in these scenario or $3000 a month.

The example above is still very modest. There are many variables in the scenario you could improve to increase your earnings more:

EPC (Earnings per click) could be improved if you would filter low paying ads in your adsense account.

You could increase visitors you generate from adwords by increasing the number of keywords you would bid. There are a maximum of 10,000, I suggest you use all.

CTR (Click-Through Rate) could also be improved by placing your ads in the best position in your webpage. Also filter unrelevant ads in your adsense account to increase CTR.

Author: Richard Palanca
Website: http://www.webomania.org
Website Description: Webomania.org is a free website resouce offering informations and resources on how to create and profit from your website. Webomania.org also host close to 4000 top-paying keywords with about 50 keywords bidding higher than 20$.

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